Keeping your finger on the pulse of social media

social

In the past ten years, social media has changed the way that businesses communicate with their audiences

Research shows that a significant number of people use social media to follow their favourite brands. According to a recent survey, 53% of those who follow brands on social media show more brand loyalty. This medium of communication has proven very effective and dynamic. Shifts occur so often in the world of social media that whole websites exist just to keep track of them all. Continue reading