PR – how to make sure it is Absolutely Fabulous

By Sam Pepper

Even if you didn’t watch the TV series or haven’t had a chance to see the film, most of us are familiar with the two characters from Absolutely Fabulous – Edina Monsoon and her partner in crime Patsy Stone. Edina is a hapless PR who spends most of her time swigging champagne, air-kissing and doing very little for her clients. More familiar saying words like ‘sweetie’ than ‘return on investment’, it’s fair to say if Edina was a PR in the real world, she wouldn’t have a job for long. Continue reading