Brand Apple

The halo effect that is paying big dividends

Apple’s brand has evolved as it has expanded its range of products and services, continuing to compete across several highly competitive markets. Originally starting with desktop computers in the late 1970s and then laptops in the 1990s, it took over two decades before the company expanded into its first major new product area with the launch of the iPod in 2001, followed by the iPhone in 2007, the iPad in 2010 and, more recently, the Apple Watch and Apple Pay. Continue reading

Tech portfolio

Efficiency in design – Kubera Wealth’s guide to the latest must-haves

iPad Pro
from £679.00

iPad has always offered a uniquely simple yet immersive experience. And now with its expansive 12.9-inch Retina display, nearly double the CPU performance of iPad Air 2 and refined Multi-Touch technology, iPad Pro adds another dimension to that experience. It’s not just larger: it’s an iPad that lets you be more creative and more productive. Continue reading